Welcome to our every-now-and-then newsletter. In this and future issues we'll share with you design opinions, marketing insight, news and project updates from Atomicdust.

Thoughts / Design / Digital Marketing

Start with a Message

When we begin new relationships with clients, they are sometimes dismissive of their current marketing materials. If it’s their website, brochure, newsletter or whatever, they will quickly point out how bad they think it is. They’ll complain that their sales materials are difficult to understand and how sales people don’t know how to sell the product. They’ll explain how the product itself is so complex that marketing materials are covered in diagrams that look like cylindrical towers of energy or meat grinders, or worse yet, the same diagram competitors use in their sales materials.

So, where do organizations start to get their marketing on track? I suggest a clear, central message. Read more.

Blogs / Digital Marketing

What Blogging Can Do For You (And Your Business)

To a lot of people, blogging is a scary concept.
Why would I blog? What would I write about? Who would read it? Will it even help my business? If you’ve written off blogging as not for your business, here are some reasons you should take a another look. Read more.

Thoughts / Design / Digital Marketing

Content is the New Black

After spending way too much time on Twitter, LinkedIn and Facebook lately, I can’t help but notice the amount of content people are generating and aggregating. I follow people “professionally” on Twitter and LinkedIn, and I see articles and blog posts on almost every topic imaginable. People are using social media to develop their personal and professional brands.

So is content the new black? Is content replacing creative? Read more.

Atomicdust
Makes Creative Matter

317 N 11th Street, Suite 300
Saint Louis, Missouri 63101
(314) 241-2866


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